Math questions Speech or Presentation Example | Topics and Well Written Essays - 250 words

Math questions - Speech or Presentation Example vertisement: â€Å"In an ongoing clinical investigation, Brand ABC* was end up being 1950 percent better than creatine!† Actual brand won't be named (Sobecki et al., p. 810). Remark: For one, the announcement is missing numerical figures basic a reader’s seeing, for example, the likelihood that the new substance advanced would produce results inside a particular certainty span. Regardless of asserting that the item is 1950% demonstrated powerful, no genuine verification is introduced so the ad’s misrepresentation could either raise doubt or mix interest on expected buyers. Perusers may likewise wind up attempting to understand how later the investigation was made since the case doesn't go any farther than referencing ‘recent’ which could mean dating to two or three years back. Besides, the term ‘clinical’ seems immaterial except if supplanted by a name of a believable wellbeing establishment known to have directed comparable examinations before. By not disclosing the brand name or name, the promotion risks making a portion of the perusers feel that it is a potential hocus-pocus or that without adequate subtleties, i t rises a depreciator of another driving brand in the market. Clarification: The twofold negatives and the way where the inquiry is made appears to be deluding as it happens progressively arranged to persuade somebody to concur that mentoring understudies what pass' identity is as yet significant. Odds are, on one hand, the individual being asked might be promptly and mentally molded to consider the significance of instructional exercise regardless without paying due respect on circumstances it is generally required, and on the other, the individual in question may locate that passing understudies have no critical effect from the bombing ones. So the uncertainty of implications appended to the inquiry may cause results out of an incorrect understanding that instructional exercise is really a need and the question seems as though no doubts or further investigation is required. It is very clear how the use of suspect

Home of the Brave and Land of the Free essays

Home of the Brave and Land of the Free papers Home of the courageous, and place where there is the free, however our country genuinely has more profundity than that. Our country, worked by a wide range of people groups, keeps on developing socially and develop as decades pass. Along these lines we make progress toward a national character that is generally established on what individuals had and have brought from their old nation, just as what we have made our own from advancement and inventiveness. It was from that where America gets its uniqueness, however not simply from this. Our one of a kind characteristics arent just from our various foundations converging into an enormous arrangement, yet in addition from how we need to separate ourselves. It was the bold, revolting individuals that battled for freedom, having their own thoughts, for example, all men are made equivalent where our uniqueness was conceived. As we continued looking for a national character we have came into battles in obviously characterizing what our ident ity is, for in the event that all men were made equivalent, at that point slaves would need to be as well. This may have been probably the best obstacle we have experienced in getting ourselves, bringing about a common war, battling for cap America was to be. Over and over we kept on confronting difficulties, and still do until this day, proceeding forever. From every difficult we get familiar with somewhat more about ourselves, of whom we are as a country. As a country we keep on changing, fit for being an entirely unexpected country, lead by ever-changing convictions and guided by the Constitution and the Bill of Rights, just as the will and uprightness of the individuals. It was this thought of capacity to the individuals that had first separate us, affecting others to find in our new manners. These ways permitted incredible open door for our kin, just as for the ones to come, giving us the moniker of The Land of Opportunity, giving far beyond such a significant number of differe nt spots. Our starting thoughts made it where our kin had the most opportunity out of anyplace else on the planet. America today keeps on observing more and... <!

Trauma-Related Guilt in People With PTSD

Trauma-Related Guilt in People With PTSD PTSD Related Conditions Print Trauma-Related Guilt in People With PTSD By Matthew Tull, PhD twitter Matthew Tull, PhD is a professor of psychology at the University of Toledo, specializing in post-traumatic stress disorder. Learn about our editorial policy Matthew Tull, PhD Medically reviewed by Medically reviewed by Daniel B. Block, MD on January 23, 2020 twitter linkedin Daniel B. Block, MD, is an award-winning, board-certified psychiatrist who operates a private practice in Pennsylvania. Learn about our Medical Review Board Daniel B. Block, MD Updated on February 07, 2020 Post-Traumatic Stress Disorder Overview Symptoms & Diagnosis Causes & Risk Factors Treatment Living With In Children asiseeit/Getty Images People who develop  post-traumatic stress disorder (PTSD) also commonly experience guilt.?? In particular, individuals who have endured traumatic events may also begin to feel whats known as trauma-related guilt. But what does the term mean exactly? How Guilt Develops After Trauma Trauma-related guilt refers to the unpleasant feeling of regret stemming from the belief that you could or should have done something different at the time a traumatic event occurred. For example, a military veteran may regret not going back into a combat zone to save a fallen soldier. A rape survivor may feel guilty about not fighting back at the time of the assault. Trauma survivors may also experience a particular type of trauma-related guilt, called survivor guilt. Survivor guilt is often experienced when a person has made it through some kind of traumatic event while others have not. A person may question why he survived. He may even blame himself for surviving a traumatic event as if he did something wrong. The experience of trauma-related guilt does not seem to depend on the type of traumatic event experienced. Combat exposure, physical abuse, sexual abuse, and the loss of a loved one have all been found to be associated with the experience of trauma-related guilt.?? In one study of 168 battered women, only six reported experiencing no guilt related to their abuse. In another study of rape and incest survivors, it was found that well over half reported experiencing moderate to high levels of guilt. Consequences   Feeling guilt after the experience of a traumatic event is serious, as it has been linked to a number of negative consequences. For example, trauma-related guilt has been found to be associated with depression, shame, social anxiety, low self-esteem, and thoughts of suicide.?? In addition, feeling a lot of trauma-related guilt has been connected to the development of PTSD. Given the potential negative consequences of trauma-related guilt, it is important that any such guilt is addressed in PTSD treatment. Treatment Trauma-related guilt can be treated with cognitive-behavioral therapy.?? Trauma-related guilt may originate in how you think or interpret a situation. For instance, a rape survivor may feel like she should have seen her attack coming, even though it was impossible for her to predict that the assault would occur. Likewise, a combat veteran may think to himself that he should have done something different to prevent the death of a fellow soldier, even though the event may have been completely out of his control. Cognitive-behavioral therapy for trauma-related guilt would focus on helping people become more aware of the thoughts or beliefs that underlie feelings of guilt, such as through self-monitoring. The therapist would then help the person come up with more realistic interpretations of the situation. For example, lessen your guilt by realizing that the traumatic event was completely out of your control, and you acted in the best way you could given the situation. By reducing guilt, cognitive-behavioral therapy may also help increase self-compassion and acceptance. In addition to cognitive-behavioral therapy, psychodynamic/psychoanalytic approaches can also be helpful in addressing this form of guilt. Psychodynamic and psychoanalytic approaches would aid the patient in exploring his early life experiences (for example, relationships with significant others, early childhood traumas or fears) in order to identify experiences and factors that may make someone more likely to feel trauma-related guilt and shame. Find Support With the 9 Best Online Therapy Programs Importance of Treatment Its important to state again that trauma-related guilt is something that desperately needs to be addressed. You may think of trauma-related guilt as a nuisanceâ€"something which diminishes your quality of life alone. In contrast, trauma-related guilt is much more serious, and, at least in veterans, is closely linked with suicidal thoughts.?? Without being alarmist, we encourage anyone coping with this guilt to talk openly with their doctors. Help is available, and studies suggest this help can make a significant difference for those forced to live with PTSD. If you are having suicidal thoughts, contact the National Suicide Prevention Lifeline at 1-800-273-8255 for support and assistance from a trained counselor. If you or a loved one are in immediate danger, call 911.

All About the United States Space of the 1960s

In 1961, President John F. Kennedy proclaimed to a Joint Session of Congress that â€Å"this nation should commit itself to achieving the goal, before the decade is out, of landing a man on the moon and returning him safely to the Earth.† Thus began the Space Race that would lead us to achieve his goal and be the first to have a person walk on the moon. Historical Background At the conclusion World War II, the United States and the Soviet Union were decidedly the world’s major superpowers.  In addition to being engaged in a Cold War, they competed against each other in other ways.  The Space Race was a competition between the U.S. and the Soviets for the exploration of space using satellites and manned spacecraft.  It was also a race to see which superpower could reach the moon first. On May 25, 1961, in requesting between $7 billion and $9 billion for the space program, President Kennedy told Congress that he felt a national goal should be that of sending someone to the moon and getting him back home safely. When President Kennedy requested this additional funding for the space program, the Soviet Union was well ahead of the United States. Many viewed their achievements as a coup not only for the USSR but also for communism. Kennedy knew that he had to restore confidence in the American public and stated that Everything we do and ought to do should be tied in to getting on to the Moon ahead of the Russians... we hope to beat the USSR to demonstrate that instead of being behind by a couple of years, by God, we passed them.† NASA and Project Mercury The United States space program began on October 7, 1958, just six days after the formation of the National Aeronautics and Space Administration (NASA), when its administrator, T. Keith Glennan, announced that they were starting a manned spacecraft program. Its first stepping stone to manned flight, Project Mercury, began that same year and was completed in 1963.  It was the United States first program designed to put men in space and made six manned flights between 1961 and 1963.  The main objectives of Project Mercury were to have an individual orbit around the Earth in a spacecraft, explore a person’s function ability in space, and determine safe recovery techniques of both an astronaut and a spacecraft. On February 28, 1959, NASA launched the United States’ first spy satellite, the Discover 1; and then on August 7, 1959, the Explorer 6 was launched and provided the very first photographs of the Earth from space.  On May 5, 1961, Alan Shepard became the first American in space when he made a 15-minute suborbital flight aboard Freedom 7. On February 20, 1962, John Glenn made the first U.S. orbital flight aboard the Mercury 6. Program Gemini The major objective of Program Gemini was to develop some very specific spacecraft and in-flight capabilities in support of the upcoming Apollo Program.  The Gemini program consisted of 12 two-man spacecraft that were designed to orbit the Earth. They were launched between 1964 and 1966, with 10 of the flights being manned.  Gemini was designed to experiment with and test the astronaut’s ability to manually maneuver the spacecraft.  Gemini proved very useful by developing the techniques for orbital docking that would later be crucial for the Apollo series and their lunar landing. In an unmanned flight, NASA launched its first two-seat spacecraft, the Gemini 1, on April 8, 1964. On March 23, 1965, the first two-person crew launched in the Gemini 3 with astronaut Gus Grissom becoming the first man to make two flights in space.  Ed White became the first American astronaut to walk in space on June 3, 1965, aboard the Gemini 4. White maneuvered outside his spacecraft for approximately 20 minutes, which demonstrated an astronaut’s ability to perform necessary tasks while in space. On August 21, 1965, the Gemini 5 launched on an eight-day mission, the longest lasting at the time.  This mission was vital because it proved that both humans and spacecraft were able to endure spaceflight for the amount of time required for a Moon landing and up to a maximum of two weeks in space. Then, on December 15, 1965, the Gemini 6 performed a rendezvous with the Gemini 7.  In March 1966, the Gemini 8, commanded by Neil Armstrong, docked with an Agena rocket, making it the first docking of two spacecraft while on orbit. On November 11, 1966, Gemini 12, piloted by Edwin â€Å"Buzz† Aldrin, became the first manned spacecraft to make a re-entry into Earth’s atmosphere that was automatically controlled. The Gemini program was a success and moved the United States ahead of the Soviet Union in Space Race. Apollo Moon Landing Program The Apollo program resulted in 11 space flights and 12 astronauts walking on the moon.  The astronauts studied the lunar surface and collected moon rocks that could be scientifically studied on Earth.  The first four Apollo Program flights tested the equipment that would be used to successfully land on the moon. Surveyor 1 made the first U.S. soft landing on the Moon on June 2, 1966.  It was an unmanned lunar landing craft that took pictures and gathered data about the moon in order to help prepare NASA for the manned lunar landing. The Soviet Union had actually beat the Americans with this by landing their own unmanned craft on the moon, Luna 9, four months earlier. Tragedy struck on January 27, 1967, when the entire crew of three astronauts, Gus Grissom, Edward H. White, and Roger B. Chaffee, for the Apollo 1 mission suffocated to death from smoke inhalation during a cabin fire while in a launch pad test.  A review board report released on April 5, 1967, identified a number of problems with the Apollo spacecraft, including the use of flammable material and the need for the door latch to be easier to open from the inside. It took until October 9, 1968 to complete the necessary modifications. Two days later, Apollo 7 became the first manned Apollo mission as well as the first time that astronauts were telecast live from space during an 11-day orbit around the Earth.   In December 1968, the Apollo 8 became the first manned spacecraft to orbit the Moon.  Frank Borman and James Lovell (both veterans of the Gemini Project), along with rookie astronaut William Anders, made 10 lunar orbits in a 20-hour time period. On Christmas Eve, they transmitted televised images of the Moon’s lunar surface. In March 1969, the Apollo 9 tested the lunar module and rendezvous and docking while orbiting the Earth. In addition, they tested the full lunar spacewalk suit with its Portable Life Support System outside the Lunar Module. On May 22, 1969, Apollo 10’s Lunar Module, named Snoopy, flew within 8.6 miles of the surface of the Moon.   History was made on July 20, 1969, when the Apollo 11 landed on the moon. Astronauts Neil Armstrong, Michael Collins and Buzz Aldrin landed at the â€Å"Sea of Tranquility†. As Armstrong became the first human to step foot on the Moon, he proclaimed Thats one small step for a man. One giant leap for mankind. Apollo 11 spent a total of 21 hours, 36 minutes on the lunar surface, with 2 hours, 31 minutes spent outside the spacecraft. Astronauts walked on the lunar surface, took photographs, and collected samples from the surface.  The entire time Apollo 11 was on the Moon, there was a continuous feed of black-and-white television back to Earth. On July 24, 1969, President Kennedy’s goal of landing a man on the moon and a safe return to Earth before the end of the decade was realized, but unfortunately, Kennedy was unable to see his dream fulfilled, as he had been assassinated nearly six years earlier.   The crew of the Apollo 11 landed in the Central Pacific Ocean aboard command module Columbia, landing a mere 15 miles from the recovery ship. When the astronauts arrived on the USS Hornet, President Richard M. Nixon was waiting to greet them on their successful return. Manned space missions did not end once this mission was fulfilled. Memorably, the command module of Apollo 13 was ruptured by an explosion on April 13, 1970. The astronauts climbed into the lunar module and saved their lives by doing a slingshot around the Moon in order to speed up their return to Earth. Apollo 15 launched on July 26, 1971, carrying a Lunar Roving Vehicle and enhanced life support to enable the astronauts to better explore the Moon. On December 19, 1972, Apollo 17 returned to Earth after the United States last mission to the Moon. On January 5, 1972, President Richard Nixon announced the birth of the Space Shuttle program â€Å"designed to help transform the space frontier of the 1970s into familiar territory, easily accessible for human endeavor in the 1980s and 90s. This would lead to a new era that would include 135 Space Shuttle missions, ending with the last flight of the Space Shuttle Atlantis on July 21, 2011.

Assignment 4 Merger Acquisition And International...

Assignment 4: Merger, Acquisition, and International Strategies Rhonda Naldo BUS 499- Business Administration Capstone Professor Clayton Sinclair III May 25, 2015 Merger, Acquisition, and International Strategies This research paper will analyze the acquisition and merger of Pixar by Disney. It will evaluate the strategy that led to the merger and acquisition, and will determine whether or not this merger was a wise choice. This paper will also discuss Target Corporation since it has not been involved in any mergers or acquisitions. It will analyze how Best Buy would be a profitable candidate for Target to acquire or merge with, and will explain why Best Buy would be a profitable target. Since Disney operates†¦show more content†¦Best Buy suffers for its lack of variety and people will rather shop at places such as Target and Wal-Mart to find a better deal. Target could benefit from this merger by acquiring Best Buy’s brand presence and experience in selling electronics and appliances. Best Buy currently operates too many stores, and is in a dire need of a stronger presence online and has a dwindling reputation of taking care of its customers. Best Buy would be a profi table target because Target Corporation could remake its electronics sections into Best Buy mini-stores and utilize its strengths in customer service to strengthen these departments. Replacing Best Buy larger stores could be smaller Best Buy locations in smaller towns and more strategic areas with the backing of a strong Target- Best Buy internet presence. Target could also utilize Best Buy’s biggest asset Geek Squad. Geek Squad being available in Target stores to deal with customer issues would be a huge addition for this corporation. They could expand on the Geek Squad brand and offer in-home services for a variety of its products that are sold. The key to making this merger work would be to create a strong retail presence to rival Amazon. They could also offer customers the opportunity to buy items online and if they needed to return an item, they could just bring it back to the store. In successful mergers both companies will have to integrate its corporate structures. They have an advantage in this situation

Computers in Different Spheres of Lives - 5456 Words

Computers in different spheres of lives A computer is an electronic device, which executes software programs. It consists of 2 parts-hardware and software. The computer processes data through input devices like mouse and keyboard. The computer displays output through output devices like color monitor and printer. The size of a computer varies considerably from very small to very big. The speed of computers also has a very large range. Computers have become indispensable in today’s world. Millions of people use computers all over the world. Computers play a key role in almost every sphere of life. They facilitate storage of huge amounts of data, they enable speedy processing of information and they possess an inbuilt intelligence. Owing to†¦show more content†¦Through E-Mail you can communicate with a person sitting thousands of miles away in seconds. There is chat software that enables one to chat with another person on a real-time basis. Video conferencing tools are becoming readily available to the common man. The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail. Most traditional communications media including telephone, music, film, and television are being reshaped or redefined by the Internet. Newspaper, book and other print publishing have to adapt to Web sites and blogging. The Internet has enabled or accelerated new forms of human interactions through instant messaging, Internet forums, and social networking. Online shopping has boomed both for major retail outlets and small artisans and traders. Business-to-business and financial services on the Internet affect supply chains across entire industries. The origins of the Internet reach back to the 1960s with both private andShow MoreRelatedThe affects of new technologies in international communication1417 Words   |  6 Pagesupdate in technology. In comparison to how machinery, computers and other functions were in 1990 to now 2014 is completely different. Along with this there are many pros and cons in terms of the affects new technology can have on the future. One main thing is also the development and involvement of the public sphere and how that can play an integral role when dealing with international communication globally. 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Home Pharmaceuticals Case Study Strategic Management

Question: Describe about the Strategic Management: Home Pharmaceuticals Case Study? Answer: Home Pharmaceuticals Case Study 1.0 Gap Analysis I 1.1 Capability Gap Analysis Table Functional Area 1 Capability 2 Home Pharmaceuticals (Description of Homes capability) 3 Average the Capabilities of Closest two (2) Competitors (Describe capabilities) 4 Manufacturing Technological superiority The company had much stronger growth in its new innovations with increment on capital injections of US$ 30 million in OTC and US$ 40 million in 2014/2015. Kotra Pharmaceuticals is Malaysias most trusted brands in sales of in vitamins and health supplement category. Hovid Berhad is Malaysias leading pharmaceuticals manufacturers of high quality and innovative medicinal preparations and health supplements in more than 50 countries globally. Research and Development Research intensive approach In past few years Home pharmaceuticals has developed itself through its progress in research and development into new innovative products such as bio-medical and health food supplements (HSF). It has also had innovations in hearing devices (HD). Kotra Pharma supports the state-of-the art research facilities with their main focus on healthcare solutions in therapeutic areas. CCM Duopharma since its establishment has developed and manufactured tablets, injections, haemodialysis and irrigation solutions. Sales and distribution Strong distribution system Pharmaniaga Berhad is working through its subsidiaries; it manufactures markets and distributes pharmaceutical drugs and other medical products in government hospitals and private institutions. Duopharma has exclusive distributorship deal signed for international products and joint ventures for bio-similar products. Human Resource Management Loyal employees The employees are committed, trained and highly skilled employees. Sales staff of Home pharmaceuticals is actively engaged in selling the products of the company to its suppliers like doctors, retailers etc. Pharmaniaga Berhad is working through many subsidiaries so it has a diversity cultures prevailing in the company and have employees from various cultural backgrounds. Hovid Berhad a leading pharmaceuticals company of Malaysia. It is operating in 50 countries globally with highly skilled staff for producing and distributing its 400 quality and innovative medicinal preparations and health supplements. Advertising For promoting its innovative and quality products. The company is spending much for advertising its products in the home market and for that purpose that have even made their products more innovative and highly advanced through continuous technological development. Pharmaniaga Berhad is working for supplying the products to government hospitals and even private clinics on global front so it is essential for the company to spend a considerable amount of its revenue generated in the advertising schemes in all other countries in which they are operating. 1.2 Rate each capability by resource: Tangible resources e.g. Physical Over the counter drugs (OTC) Employees. Food health supplements. Bio-medical products. Intangible resources e.g. Brands Licenses Market share Intellectual property rights. Advertising. Sales and promotion Marketing Processes systems e.g. Decision tools Efficient work culture Strong distribution channel Efficient workforce Organisation culture e.g. Attitudes/work ethic Values Innovative culture Workers with high commitment level and loyalty. Global connectivity. 1.3 Capability Narrative: Capability 1. Manufacturing: Home Pharmaceuticals is doing well in its manufacturing of Its products of varied quality such as OTC, Food health supplement etc. The other competitors are also working well on their own fronts as they are big players of the market and have strong finance background to support the various functioning of their companies. Capability 2. Research and development: Home Pharmaceuticals is working heavily in the development of the products to offer its customers nationally and even to expand its market share by diversifying its business by selling its innovative and technologically advanced products globally. The competitors of Home Pharmaceuticals are also spending on research and development as they also want to expand their market share as they even now are operating in many countries (Zutshi, 2005). So to cater the needs of different customers proper research has to be done to cover large market share and have competitive advantage over the other competitors. Capability 3. Sales and distribution: Home pharmaceuticals have a strong sales and distribution network but it is working within national boundaries. On the other hand the competitors are working globally so have a better state of working with competent sales and distribution network (Wheelen, 2011). For being competitive and even to attain huge share in the market the company has to take proactive steps to keep its working strong and even have to adopt newer means of being in touch with the customers like the other competitors are doing by providing online services for being in constant touch with the customers. Capability 4. Human Resource management: Home Pharmaceuticals is having a loyal and committed staff that are willing to work but the general management staff of the company is not well versed with the global culture and lack experience on that front. Home pharmaceuticals had to develop its competency level so as to work globally (Hendry, 2004). The competitors are already working in various countries and are having competitive staff to work on global level. This is a threat situation for Home Pharmaceuticals and it should be taken care of to remain in competition in the market. Capability 5. Advertising: Home pharmaceuticals are spending considerable amount on advertising for various products within the country and has strong prospects for the future. All the competitors are also spending heavily on advertising as they are working in many countries and secondly government is also providing aids, support and relaxations from the government. 2.0 Gap Analysis II 2.1 Capability matching: Key Success Factors (from case study 1) 1 Capabilities (Take the capabilities from S1.3 above. That is, your choice of 5-10 capabilities). Match each capability with each KSF in Column 1) 2 1.Research Development High rates of Research and Development and strong rates of commercialization are helping Home Pharmaceuticals in conducting its activities of innovative products production and offering it to the customers. Even the subsidies provided by the government are of great help for the company as by that they are gaining much insight in the functioning of the pharmaceutical industry with less financial requirements (Mahoney, 1992). 2. Manufacturing Home pharmaceutical is working with high technological advanced techniques for providing its customers with quality products and even with the products which will form the need of tomorrow such as food-health supplements (Jennings, 2000). Government is supporting those companies that are providing their considerable efforts on innovative biotechnology. 3.Adverising Home pharmaceuticals is spending large amount on the advertising since its establishment but the as they are attaining market share the cost of advertising by the company is coming to a stability level. This shows that customers are well aware about the products offered by the company. 4. Human resource department The employees of Home Pharmaceuticals are loyal, highly skilled and work in a committed manner for producing innovative products. The capacity to work with industry stakeholders, capacity to develop a strong innovation culture and strong regulatory environment. 5. Sales and distribution. Government is providing funds for global partnerships for research. The international market of drugs is very huge and is constantly growing with majority of its sales made by top 10 global companies. 2.2 Capability Rating/Ranking KSFs Capabilities (From Table 2.1 above) 1 2 3 4 5 6 technological superiority Human resources department Advertising Research and development Sales and distribution TOTAL Add each column to complete the exercise 2 0 1 1 1 2.3 Ranking Narrative: Discuss each of the total rankings above. Why was one higher than the other? How did the relationship between KSFs and the capability influence your answer? The most rated capability was related to advertising and sales and distribution as Home pharmaceuticals is working hard with its innovated technique to expand its business out of Malaysia. The answer is influence by the KSF and capability relationship as they both are working with combined efforts for strengthening the growth of the company. 3.0 Gap Analysis III 3.1 Choose five strategies: 1. Digital marketing strategies: Home pharmaceuticals for increasing its market share and availing the opportunities provided by the government should work to become technologically advanced. It should increase the efficiency and effectiveness of its marketing strategy by using digital and social media and make their marketing efforts more integrated (Youndt, 1996). By doing so they can reduce the cost of advertising and even costs related to other overheads and become more effective in being constant touch with the customers. By using this strategy even their sales channels will become more effective. 2. Sales representative approach strategy: Under this kind of strategy the sales representatives of the company conducts regular visits to the doctors, chemists and hospital with free samples of the products produced in their companies. Pharmaceutical companies all over the world are adopting this technique for increasing the number of their clients and even for promoting their brands (Freeman, 2010). Other promotional approach adopted by companies is providing the clients with expensive foreign trips and meals etc. 3. Mobile sales platform strategy: This strategy allows a continuous interaction between the company and the physicians. It is quite an interactive approach conducted through the use of social media platforms through which companies use social media forms for e-detailing. These platforms offer sales integration techniques which results in building strong customer relationships. It even allows the companies to maintain its customer relationship management data which can be very useful in dealing with clients spread worldwide (BurgeSmani, 2004). 4. Market assessment and commercial strategy: This strategy will work with an approach of combining the knowledge of pharmaceutical sector with the future market trends to have a proactive approach for dealing with future scenarios in which the clients of the company will be operating in the near future (Rugman, 2005). This approach will help in laying a base of solid foundation for building factors that will result in the success of business in the market. Leverage is provided by prioritising present assets of the company for maximizing their value and the ways that will fill the gaps between the desired and the actual performances of the company. 5. Product and portfolio management through the life cycle: In this strategy the advice and recommendations are provided for the effective management of the assets of the company. The advice is provided on both on single product basis and even for an overall portfolio with the utilization of intense experience of the company on value management in pharmaceutical sector (Atuahene, 1996). This discussion helps the company in the accurate identification of product or overall portfolio assets strategy which will offer the perfect fit and value adding options for various assets of the company in future. 3.2 Prepare Matrixes: Corporate Level Matrix Products/services Existing New Markets Existing Market penetration Providing its services in the domestic market of Malaysia with its various products. New products/services Health food supplements, Hearing devices and OTC drugs New Market development More research and development in the production of generic drugs and hearing devices. Diversification In global markets and even expanding its operations in Australia. Business Level Matrix Competitive advantage Lower Cost Differentiation Competitive Scope Broad Target Cost Leadership To enter the global market with standardized products at reasonable prices. Differentiation Innovative products with high quality standard. Narrow Target Cost Focus For the customers of Malaysia and Australia. Differentiation Focus For the valued customers of Malaysia but more concern for Australia as from there it has prospects of entering into business in different countries. 3.3 The 5 questions: 1. Does the organisation plan to grow? Home Pharmaceuticals is using the approach of innovation and being proactive he laid the foundation stones of innovative culture in the Home Pharmaceuticals with an aim of expanding itself worldwide. The company is progressing through its research and development into new and innovative products that includes bio-medical and health food supplements (HFS). In recent years it has also worked for manufacturing of radically innovative hearing devices (HD). 2. What product services does it plan to produce? The home pharmaceuticals for now are manufacturing products like health food supplements, OTC drugs and are working for the manufacture of Hearing devices. The company has a potential of manufacturing other products also which are allowed in Malaysia such as prescribed medicines, over the counter products, medicines that are being manufactured in the country since many years. Home Pharmaceuticals also manufactures proprietary drugs and generics that are manufactured locally by the company as these are generally imported in the country (Pearce, 2000). 3. What customers does it plan to service? Home pharmaceuticals with its core products is not targeting any specific segment but due to its varied range of products the such as food-health supplements is for all age people as due to extra health consciousness people are diverting their interest towards food health supplements instead of intake of food in real. The company can easily serve customers of various classes and age groups as the government also is extending its schemes for basic health insurances (Teece, 1997). Home pharmaceuticals can even expand its operations by taking active part in the research and development activities conducted by Australian pharmaceutical industry. 4. Which generic strategies will it follow? 5. i) Cost leadership strategy: This strategy works with a principle of being a low cost producer with the high quality product in a particular industry. The basic of firms adopting this strategy is attaining market share by keeping the prices of the product of the company lower than the prices of the competitors (Ansoff, 1990). The other way of using this strategy successfully is selling the products at averages prices in an industry for having higher profits than the competitors in the industry. ii) Differentiation strategy: This strategy works on the phenomenon of providing the customers with different products with unique attributes that are not being offered by any one especially the competitors in the industry. Due to the unique features of the product the company can charge premium prices with the customers if the customers feel that the product offered is better than the products offered by any other company. In this way the firms can cover the extra costs incurred by them in the manufacture of the products on the basis of the unique features of the product. iii) Focus Strategy: This strategy works with an aim of focussing on a small segment from the large market and within that market segment the companies can attain a situation of cost advantage or differentiation. This strategy if adopted by the firm leads to higher customer loyalty and higher costs can be charged from the customers due to non-availability of any close substitute in the market (Keller, 2011). The success achieved through this strategy will lead the firm in making products of broad range with high level development of products in terms of its qualities and prices. 5. What position in the industry will it occupy? The Home Pharmaceuticals is having a strong position in the domestic market of Malaysia as the company is offering its services to the customers since many years. 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